DATE
05/12/2024
Nexanet Africa Branding
Nexanet Africa Realty Limited is a brand with a bold mission to make real estate safe, accessible, and profitable for investors and property owners across Africa. Their vision reflects a deep understanding of industry challenges and a strong commitment to delivering innovative, value-driven solutions.
Rooted in integrity, excellence, and teamwork, Nexanet Africa stands out as more than just a real estate company—they’re a reliable partner in navigating the ever-changing property market. By combining cutting-edge technology with market expertise and a client-first approach, they consistently exceed expectations. With Nexanet Africa , it’s not just about property—it’s about building a future full of possibilities.
Real Estate
Branding
Services
Branding
Category
Real estate Branding
Client
John Oyedeji ( Co Founder )
Nexanet Africa Case Study
The Idea:
The Nexanet Africa logo stems from a desire to represent a modern and trustworthy real estate brand while paying homage to Its African roots. The logo combines clean typography with a striking visual cue: the African continent. This approach aligns With Nexanet's core mission of making real estate safe, accessible, and profitable for African investors and property owners.
Industry: Real Estate Location: Nigeria
Service Rendered: Providing safe, profitable, and accessible real estate opportunities for investors and property owners.
The Problem:
The African real estate market often faces challenges such as limited accessibility, a lack of
trust, and the need for transparency in property investments. Many potential investors seek a brand
that reflects reliability, innovation, and an understanding of the local market.
The Solution:
Nexanet Africa aims to bridge the gap by building trust and offering innovative solutions in the real estate industry.
The logo communicates:
Trust and professionalism through modern, bold typography.
A strong connection to Africa through the continent's iconic silhouette.
A clean, simple visual identity that aligns with the company's promise of efficiency and growth.
The logo idea
The logo incorporates the African continent, an unmistakable visual symbol that represents location and identity.
By integrating the shape of Africa with the company name, the design conveys:
Nexanet’s connection to Africa.
A brand that operates with a clear focus on African real estate markets.
Professionalism and modernity through a simple yet bold wordmark.
The navy blue color represents reliability and professionalism, while the vibrant orange adds energy, innovation,
and a sense of opportunity—values that align with Nexanet Africa's mission.
The concept
The Nexanet Africa logo combines:
Typography: Bold, modern, and clean, symbolizing professionalism and confidence.
Africa Symbol: A direct nod to the brand's geographical focus and its mission to transform real estate across the
continent.
Color Palette:
Navy Blue: Trust, stability, and excellence.
Vibrant Orange: Innovation, energy, and growth.
The logo successfully merges simplicity and symbolism, ensuring versatility for both digital platforms and physical branding. It is memorable, scalable, and perfectly aligns with the company's identity as a modern, client-focused real estate brand.
Visual Description
Modern: The logo leans towards a contemporary and clean design, focusing on bold typography and simplicity.
Mature: While professional, the logo retains maturity, appealing to serious investors and property owners.
Serious: It communicates trust, stability, and a no-frills commitment to excellence in real estate.
Sophisticated: The use of clean lines, minimalism, and thoughtful integration of the African continent makes it refined and polished.
Economical-Luxurious Balance: Positioned strategically to show value-driven solutions while maintaining a premium feel.
Geometric: A structured and precise design conveys reliability and order.
Abstract-Literal Balance: While the African continent is literal, the integration and simplicity add an abstract
touch for uniqueness.
Brand Guideline
Excellence | Integrity | Growth | Honesty | Teamwork
