DATE
16/03/2023
Prodavad Branding
Prodavad is an emerging multi-sector brand that began as a tech firm and creative agency. Known for helping businesses establish a strong online presence, Prodavad offers services such as web design, web development, digital marketing, and social media management.
In recent years, the brand has expanded beyond tech and creative services into areas like agriculture and food processing, e-commerce, manned services, and other side ventures. Despite this wide reach, Prodavad remains focused on leveraging technology and creativity to drive business growth.
Innovative
Technology
Services
Branding
Category
Tech Brand
Client
Prodavad
Prodavad Case Study
The research
This project included a large design exploration to find Prodavad's voice so we started by getting first-hand knowldge about the brand from the Founder. We experimented with types of logos that would also be memorable icons and we quickly considered an a light bulb to convey the innovation prodavad brings.
Another consideration was retaining the existing brand colors so as not to elevate the brand. We also tried different brand elements that will complement the logo's innovative feel.
The Solution
Our choice of logo is a combination of the brand's values, functions and Initial into one unique symbol -
• A mind for innovation (Light bulb),
• A The Initial letter of the brand name (P) and
The curved corners convey a friendly, welcoming first impression suited for a brand that brings in Innovation. We carried out a survey to test how young individuals could relate to the logo and were thrilled to find out most of them found the logo memorable and brand fit.
Before any innovative product is produced, there's always an idea.
These new ideas are often illustrated with a light bulb, this is why we have choose to design providad's logo by merging a light bulb and the initial of the brand name (P)
while also maintaining the simplistic approach and also maintain the messagebeing passed accross.
The logo is minimal, unforgettable, and show good use of whitespace.
Design Thinking
Before any innovative product is produced, there’s always an idea. These new ideas are often illustrated with a light bulb, this is why we have chose to design providad’s logo by merging a light bulb and the initial of the brand name (P) while also maintaining the simplistic approach and also maintain the message being passed accross.
Visual Description
Logo Mark
The logo mark resembles a stylized letter "P" composed of abstract geometric shapes:
The upper section is a dark blue rounded shape, like a vertically flipped teardrop or shield.
Below it is a small, light blue teardrop shape, separated and placed slightly off-center, giving a sense of motion or layering.
The combination creates a clean, modern, and minimalist icon that is versatile and tech-friendly.
Logotype
The brand name “Prodavad” is written in a clean, bold sans-serif font.
The color of the logotype appears in dark blue or near-black, maintaining strong contrast and readability.
The font style is rounded, modern, and geometric, giving the impression of reliability and innovation.
Layout
The top version shows the logo centered on a solid dark blue background, with the logo mark and logotype in white.
The bottom version breaks down the full logo into its structural elements:
The logo mark to the left
The logotype to the right
Labeled spacing and alignment lines, which are part of a professional branding guideline.
Overall Impression
The Prodavad logo is clean, tech-forward, and corporate-friendly. The simple, modern icon and sans-serif typography convey trust, efficiency, and a product-driven brand identity.
Brand Guideline
A strong brand presence is essential for scalability, and Joyce Designs has thoughtfully crafted Prodavad’s visual identity to reflect its evolution from a tech and creative agency into a multi-sector brand with a digital-first mindset. The logo and brand guidelines were designed to embody simplicity, flexibility, and long-term relevance — capable of adapting across industries including tech, agriculture, e-commerce, and professional services.
Every design element — from color choices to typography and layout systems — was purposefully chosen to convey innovation, adaptability, and credibility. Our goal was to create a timeless brand identity that positions Prodavad as a future-focused company, unified in its mission to help businesses thrive online while expanding into new markets with clarity and confidence.
Through a research-led and strategy-driven approach, Joyce Designs ensured that Prodavad’s rebrand is not just visually compelling, but also aligned with its broader vision: to become a bold, scalable name that remains relevant across platforms and industries for years to come.
